OUR ORIGIN STORY
In 2014 Phil Schrupp began planting the roots for SOTA Fitness with a single mission in mind: to transform people's lives and change the way they think about sustainable fitness and nutrition forever. To get out of pain, and to start living a life without limits.
Just a few years prior to opening SOTA, Phil was struck by a drunk driver, resulting in a fractured spine and torn shoulder ligaments. After countless physical therapy appointments with unresolved pain, he was eventually told he would have to learn to manage life without resolve.
Only a few weeks after being introduced to strength training, his body started to change. Aches and pains started to disappear and he was finally able to start living the life he had once forgotten: one without pain.
He started SOTA in 2017 after training independently for several years and quickly assembled a rockstar team of coaches who had the same core values. To help, support, push, and listen to our members.
We believe that if you can unlock the power of your mind, you unlock the power of your body. We have helped thousands of busy adults get stronger, build their confidence, and bulletproof their bodies for whatever life has to throw at us… and we’re just getting started!
MEET YOUR COACHES
PHIL SCHRUPP Founder & Director of Personal Training
KATY SCHRUPP Director of Operations & Member Experience Specialist
ROB FINLAYSON Personal Trainer & Group Training Coach
MADDY JOHNSON Personal Trainer & Director of Small Group Personal Training
SEAN TUMILSON Personal Trainer
BEN KOHLER Personal Trainer & Success Coach
ELLIOT HOEKSTRA Personal Trainer & Director of Group Training
JESSIE JACOB Personal Trainer & Pre/ Post-Natal Specialist
KIRA KIRCHBERG Personal Trainer & Group Training Coach
RYAN GALLAGHER Group Training Coach
ALISSA TINKLENBERG Group Training Coach
HOW WE CREATE TRANSFORMATIONS
From the very beginning, we set out to do more than just get people sweating. So we created a space where everyone - and we mean EVERYONE - feels comfortable pushing themselves to the next level. A place to sweat out any self-doubt or uncertainty. A place to take back control of your health one workout at a time.
Each and every guest that comes through our door is treated as an individual and not a number. Personalizing your experience is what gives us the opportunity to understand your goals and help bridge the gap separating you from them. Whether you're training 1-on-1 with us or in a group of many, we’re dedicated to giving you the highest level of attention and service we can provide.
We don't sell access passes, we create opportunities for growth. Ready to get started?
OUR CORE VALUES
We operate on a set of critical values to help us give our members a transformative experience and awesome results.
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Entrepreneurial | Resourceful | Get Sh!t Done
We always find a way to get the job done by staying proactive, professional, and solution-oriented, even if we don’t have all the answers right away. We strive to educate, entertain, and inspire our members every day.
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Humble | Always Learning | Healthy Self-Improvement
We strive to learn new things, improve processes, and deviate from our comfort zones. We stay humble, ask for help when needed, and embrace failure as a part of the growth process. goes here
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Healthy | Happy | Bring Your A-Game
We prioritize our physical, mental, emotional, and spiritual health to stay at the top of our game. We always make time for hobbies, quality time with loved ones, and self-care.
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Team-Oriented | Drama-Free | Sincere Candor
We are ALL IN and fully committed to helping and supporting each other with a “rising tide” mentality. We openly communicate with sincere candor and only let positive energy into our space.
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Results-Oriented | Relentless Support | Above & Beyond
We drive positive change in our community with relentless support and never give up on someone who needs our help. We go above and beyond to create unforgettable experiences and be the best part of their day.
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Simple to Understand | Simple to Implement
We meet our members wherever they are and provide simple solutions to make health and fitness more achievable. In a world full of contradictory information, we serve as a breath of fresh air and a trusted resource.
